In the realm of social media for recruiting, there is a lot of chatter about using social to source, brand and increase job visibility. Another “prong” to a solid HR social media strategy is using social media to communicate with candidates. Like the telephone to the 80s and email to the 90s, social media is one of today’s preferred methods of communication for some candidates.
Yes, candidates want to connect and communicate via social media!
Since launching an HR social media strategy back in 2008, I have observed a steady upward trend of candidates using social media to connect and communicate. I track the number of candidates that my organization assists via social media, on both an individual and companywide basis. Years ago, we were lucky to have a dozen or so candidate conversations per quarter. Now, they occur almost every day.
HOW CANDIDATES ARE USING SOCIALVia Twitter, Facebook and LinkedIn, candidates are reaching out to HR representatives with a whole host of questions and requests. Have you ever received any of these questions (or similar) via a social network?
This outreach takes a few minutes of my time, creates a positive impression, adds value and (hopefully) helps differentiate us from other companies. It lets our candidates know that they can connect with us via social and that we’re listening. Other actions that you can take via social media to create positive experiences include:
Originally Posted On: Blogging4jobs.com By: Shannon Smedstad
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